Getting the fall 2011 issue of Transformational Entertainment News off the ground was no small task. The labor was not the main challenge; it was the willingness to tackle such a voluminous subject matter, to cover an industry that has spawned mega-financial empires while simultaneously demonstrating seemingly unlimited creative potential for remix. The word “entertainment” derives from the Latin intertenere, or to hold inside, and stretches back to its Indo-European root, ten, meaning to stretch. This is a perfect description of the way entertainment has become so versatile. It can stretch to meet the needs of any audience, at any time.