Entertaiment is an important cultural category that keeps individuals amused, engaged, and diverted. It is audience-centered and consumer influenced, affecting many aspects of contemporary society including culture, business, and technology. The concept of entertainment has evolved with the rise of new media, becoming more accessible and multidisciplinary. Entertaiment also has the unique capacity to cross over different genres, media, and audiences, resulting in a seemingly unlimited potential for creative remix. Click on a collocation below to see more examples of this phenomenon. From Middle French entretenement, from inter- + tenere, from the Indo-European root ten, meaning to stretch or elongate.